ABOUT ME

Proactive and achievement-oriented digital marketing bringing 4 years of marketing and leadership experience.

Effectively increases social media reach and client digital profile to catapult company forward with sustained growth.

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Work Experience

Capstone 72 Properties Global (Vancouver)

Project Assistant

(April 2024-December 2024)

• Managed and executed social media marketing campaigns across platforms (e.g., Facebook, Twitter, LinkedIn, Instagram), focusing on promoting US properties and engaging the target audience, resulting in a 25% increase in social media engagement.

• Created and scheduled content, including posts, images, and videos, achieving a consistent brand presence and boosting follower growth by 15% within 6 months.

• Analyzed social media performance metrics, such as engagement rates, reach, and follower growth, optimizing future campaigns and improving ROI by 25%.

• Supported the preparation of sales presentations and materials, ensuring they were visually appealing and effectively communicated key selling points, contributing to a 20% increase in client interest.

• Maintained and updated the CRM system with accurate client information, enhancing client follow-up efficiency by 20% and improving sales conversion rates.

Vision Media Group Ltd. (Hong Kong)

Digital Marketing Executive 

(Jul 2022 - May 2023) 

Digital Marketing Assistant

(February 2021 - Jul2022) 

• Managed social media campaigns for 12 clients per month, resulting in a consistent ROI between 50% to 80%.

• Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks, leading to a 40% increase in website traffic over 12 months.

• Conducted effective market research on key accounts about overseas properties, improving targeting accuracy by 30%.

• Executed weekly ad placements, such as RTB ads, advertorials, and carousel ads, across platforms like Little Red Book, WeChat, Facebook, Google, TikTok, and KOL/KOC networks, contributing to a 25% increase in lead generation.

• Managed social media platforms (UK360 & Canada News HK), increasing brand awareness and engagement by 60% over 2 years.

• Planned and executed over 10 successful events from May to December 2022, increasing brand visibility and generating a 15% boost in client inquiries.

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Apple Daily Ltd. (Hong Kong)

Journalist Internship

(June 2019 - July 2019 )

• Reading Press Releases: Reviewed and analyzed over 50 press releases to stay informed about current events and industry trends, ensuring accurate and timely reporting.

• Establishing and Maintaining Contacts: Developed and nurtured professional relationships with more than 20 sources, including industry experts and public relations representatives, to gather reliable information and insights for stories.

• Interviewing Sources: Conducted interviews with 15+ sources, including experts, officials, and individuals relevant to the stories, to obtain firsthand information and quotes.

• Writing, Editing, and Submitting Stories: Crafted and edited 10+ well-researched and compelling articles, followed by thorough editing for clarity, accuracy, and adherence to editorial guidelines, and submitted them for publication.

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